Senior Project - WhoDunIt?
WhoDunIt? is a fictional murder mystery restaurant focused on incorporating interactive game play into a fun dining experience. In this project, I designed the brand guide, stationary, store signage, merchandise, ads, catalog, website, and app to showcase the full identity of WhoDunIt?. Explore the full scope of this project by scrolling through this page or clicking a button below:
WhoDunIt? Brand Guide
The WhoDunIt? brand guide features the mission statement as well as rules for logo usage, color usage, font usage, applications, and imagery guidelines.
WhoDunIt? Stationary
The WhoDunIt? stationary includes the letterhead, business card, invoice, and envelope designs that are fit within WhoDunIt? brand standards.
WhoDunIt? Store Signage
The WhoDunIt? store signage includes (from top left to bottom right), the exterior store sign, indoor banner for rules and policies, indoor banner for event room details, and outdoor store poster. All signs are designed within WhoDunIt? brand standards.
WhoDunIt? Merchandise
WhoDunIt? merchandise is designed for all ages and genders and based on brand standards. Items include t-shirts, hoodies, hats, wristbands, keychains, mugs, and bags.
WhoDunIt? Ads
The WhoDunIt? ads are geared towards audiences of different ages and genders. A social media ad (left) is geared more towards younger audiences and those who use social media platforms. The two ads on the right are meant to be seen be anyone passing by. These ads have been designed with the brand standards in mind.
WhoDunIt? Catalog
The WhoDunIt? catalog features event room details, food menu, and merchandise. The catalog is meant to be the print version of the website, and it has been designed based on the WhoDunIt? brand guidelines.
WhoDunIt? Website
The WhoDunIt? website features event room information, food menu, merchandise, store details, and the ability to book an event room. The website is designed based on WhoDunIt? brand standards and is user-friendly. (Some website features are not activated due to the company being fictional.)
WhoDunIt? App Prototype
The WhoDunIt? app provides customers the gameplay portion WhoDunIt? offers. The app can only be accessed while visiting a WhoDunIt? event room. The point of the game is for players to figure out which one of their friends is playing the killer. The video on the left shows how the player version of the app would work, and the video on the right shows the killer version of the app. The app is designed in a user friendly manner and meets WhoDunIt? brand guidelines.